The Ultimate Guide to Vision, Mission, And Purpose

Let’s start this article with one question in mind:
“What will you do after you graduate college?”

I believe that most of you answer that question with working in a multinational company, a top-ranked consultant, build your own business or anything. Some of you maybe not sure about your future yet.

But my question is “Why do you want to do that?”

Is it only because you think that job is cool? Or is it because that job gives you a lot of money? Or maybe that job will give you a stepping stone to your higher goals?

That kind of question is somehow makes you think, right?

The Hard Truth About Being a College Students

Let’s talk a little bit more about the hard truth that we faced today. Please proved me that I’m wrong.

1. Most of the college students never have a plan for their life.
2. Most of the college students that have a plan, never do anything to realize their plan.
3. Most of the college students that willing to do anything to realize their plan, gives up after their first failures.

All of that happened because they are not having a clear vision, mission, and purpose to reach their dream.

They go wherever their environment tells them to.


It’s the same when you lost in the jungle and do not have a map & compass with you. You just walking without consciously knowing your position. Desperately looking for an exit that you never know where. You even not aware that you are walking in a circle.

That’s so deadly. How could you improve yourself if you are not realizing where you are? What should you improve?

I don’t believe that after we have a plan, suddenly all things may get easier and works as you planned. It just doesn’t.

The plan you create works like the map, it tells you the direction to get there. But it will not make you get there.

You will also need to take an action, walk step-by-step until you reach your destination. If in your journey you find an obstacle, you can always take another path.

Vision, mission, and purpose work as a compass. It doesn’t tell you the path to get to your destination, but it can always show you the north.

So, when you stuck and took an alternative path, you won’t get lost. Because you know exactly the direction.

The Difference Between Vision, Mission, And Purpose


The ultimate goal on what you want to be. What changes that you want to bring to this world. It doesn’t have to be measurable in short term. It’s more like things that inspire you the most to keep you going.

For example:
Elon Musk – Enable the future of humanity.

Bill Gates  – A computer in every home.

Steve Jobs – Innovate at the intersections of humanities & technology.

Gilang Agustiar – Inspire the youth generation to contribute to Indonesia development with their own cause, passion, and belief.


The way will you accomplish your vision. The stepping stone to get there. The big first step to making the change.

For example:
Elon Musk – To strive for greater collective enlightenment.

Bill Gates – To help people and businesses throughout the world realizing their full potential.

Steve Jobs – To remove the barrier of having to learn.

Gilang Agustiar – To encourage the youth understand themselves and maximize their potential.


The answer of why do you exist in the first place. The connection between the vision and the mission is the purpose, which is the chief aim in life. When you live your life “On Purpose,” it means your vision and mission are connected, and you’re living them out.

For example:
Elon Musk – Do the impossible and achieve it time and time again.

Bill Gates – Being part of a larger story, in the service for the greater good.

Steve Jobs – Make a contribution to the world by making tools for the mind that advance humankind.

Gilang Agustiar – Contribute to Indonesia development by increasing the character quality fo the youth generation.

Understand the difference?

Okay, now you have learned about the importance of it and also what makes it different. The next step is to create your own vision, mission, and purpose.

The Guide to Create Your Vision, Mission, And Purpose

I wouldn’t be getting too technical in this part, it’s your own, surely it’s up to you. Here’re some tips for me that will help you craft your vision, mission, and purpose:

1. Know Yourself First


How can you realistically set goals, go about life and have successful relationships if you don’t know who you are or what you want? You really can’t.

Not knowing yourself will lead to confusion and wasting much time in hit and miss situations.

We tend to underestimate the importance of knowing ourselves. Many of us go through each day reacting to events and just getting by rather than making conscious choices based on who we are and what we want.

When we don’t know where we are headed it’s hard to set goals, get motivated and determine the best course of action. Before we can do any of these things we must establish who we are.

To know yourself:

– Be aware of your strengths, weaknesses, likes and dislikes
– Observe and be aware of your moods, reactions, and responses to what is happening around you
– Become aware of how these moods and emotions affect your state of mind
– Examine how you interact with others
– Observe how your environment affects you

There are many interesting personality tests and evaluations for self-discovery that can help you become more in tune to yourself and are also fun to do.

One powerful tool I found exceptionally helpful is the Myers-Briggs Type Indicator (MBTI) on

2. Visualize Your Best Self

Describe your ideal life in detail. Allow yourself to dream and imagine, and create a clear picture. If you can’t visualize a picture, focus on how your best life would feel.

If you find it difficult to envision your life 20 or 30 years from now, start with five years—even a few years into the future will give you a place to start. What you see may surprise you. This is your chance to dream and fantasize.

A few prompts to get you started:

– What will you have accomplished already?
– How will you feel about yourself?
– What kind of people is in your life? How do you feel about them?
– What does your ideal day look like?
– Where are you? Where do you live? Think specifics, what city, state, or country, type of community, house or an apartment, style and atmosphere.
– What would you be doing?
– Are you with another person, a group of people, or are you by yourself?
– How are you dressed?
– What’s your state of mind? Happy or sad? Contented or frustrated?
– What does your physical body look like? How do you feel about that?

Does your best life make you smile and make your heart sing? If it doesn’t, dig deeper, dream bigger.

3. If You Stuck From Thinking, Start Doing


One of the most dangerous situations about creating a vision is when you stuck.

There are 2 main reasons why most people stuck:
1. You don’t have any clue because you don’t know what you want.
2. You have too many options about your choice.

Having too many options is not a better condition than having no option at all. Both of the problems makes you stuck and not doing anything.

The solution if you don’t know what you want is keep exploring. You may feel that because you just haven’t explored enough new activities. Do things that you’ve never done before.

You could try new sports, new hobbies, new interests, or maybe a new environment. Just keep exploring without judging. Let yourself explore a new thing every day.

If your problem is you have too many options, then start doing. Pick just one random thing into your list and create something from it.

You have to create something because it’s the only way you will know that is it the one that you really want or not. If you are only thinking, your brain can easily trick you. You have to prove it by yourself.

If it turns out that you failed and not enjoying it anymore, good. At least, you can cross it from your option list. Keep experimenting until you perfectly sure with your vision.

You have to understand that a vision is not only what you aspire to do, but it is what you do.

Your aspiration won’t change the world, your action does.

4. Experiment With Your Vision, Keep Evaluating Its Relevancy


Don’t expect a clear and well-defined vision overnight—envisioning your life and determining the course you will follow requires time and reflection.

You need to cultivate vision and perspective, and you also need to apply logic and planning for the practical application of your vision. Your best vision blossoms from your dreams, hopes, and aspirations.

It will resonate with your values and ideals, and will generate energy and enthusiasm to help strengthen your commitment to exploring the possibilities of your life.


Vision, mission, and purpose work as a compass. It doesn’t tell you the path to get to your destination, but it can always show you which direction is the north.

But creating a vision, mission, and purpose would be impossible without knowing yourself in the first place. You have to truly understand what you want and what your capabilities.

Also, don’t expect a clear and well-defined vision overnight—envisioning your life and determining the course you will follow requires time and reflection.

Good Luck! May all creatures in this world lives in joy.

PS: For StudentsCatalyst Batch 2 member, you can read this article as a complimentary subject to the material from the first forum about IDP.


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